How today’s businesses use generative AI to achieve fast, efficient, and measurable results
The rapid emergence of generative artificial intelligence (AI) applications has brought us to an inflection point in the widespread adoption of AI. As generative AI continues to capture attention and imagination, the technology is proving transformative across all lines of business—including engineering, marketing, customer service, finance, sales, and more.
For organizations across virtually every industry, the race to unlock the business value and competitive advantages of generative AI has become a top priority. Businesses are leveraging generative AI to achieve benefits such as:
- Enhanced customer experiences
- Improved productivity
- Accelerated process optimization
- Enhanced creativity and content generation
While it’s clear that investing in generative AI can yield substantial benefits, organizations face several barriers to adoption. Many are unsure how they will achieve a positive return on investment (ROI), lack confidence in the skills of their teams, don’t have the time or resources to prepare their data for training, or have yet to identify the right partner to help them use the technology.
